- April 17, 2015
- By Sticky Business
- 1191
- 1
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?
The short answer is: everything.
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer service.
The Proper Care With proper care, your vehicle wrap should look great for 3 to 4 years. Handwashing with mild soap and a soft cloth or sponge is preferred for cleaning your vehicle graphics. If you use an automatic wash, please ensure it does not have spinning hard brushes as they will mar the finish
Your vehicle wrap is a promotional product. It is NOT a paint job. Vehicle wraps consist of multiple overlapping panels of adhesive vinyl that are pulled, stretched, and worked over the contours of your vehicle, giving the visual impression that it has been shrink-wrapped. It will look good from the intended viewing distance of 10